stefanie whoa!
why stefanie?
THE FULL PACKAGE IS HARD TO COME BY
Wordsmith talents -- paired with a creative mind, analytical abilities, and business acumen -- are a hard-to-find combination. I know this because there were times, in various previous roles, when I hoped to team up with someone who can work the way I do -- without much success.
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So what makes me special? Yes, I am a digital marketing chameleon, a multi-tasker who specializes in whatever the situation asks for. That doesn't mean I'm a Jack of all trades, master of none. It means that I've spent years polishing various skill sets that empower me to deliver according to need.
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CONTENT DOESN'T EXIST IN A VACUUM
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I see the bigger picture. I don't work on a one-and-done basis. I don't throw my hands in the air when the writing is finished and let someone else figure out SEO and posting. I don't design an ad only for someone else to interpret its performance. I don't research the keywords for a PPC ad just so another person can assemble the text or get it online. I don't analyze a website for SEO to then task someone else to make the corrections needed. I don't have to ask someone else to create a script for a video I want to publish or edit, nor do I have to ask someone to create a video for a script I wrote.
I can do it all, and I can supervise it all because I can identify areas for improvement, next steps, and how to achieve the ultimate goal of acquiring new customers and keeping existing ones engaged with the brand.
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WHAT YOU CAN COUNT ON
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A comprehensive knowledge of digital marketing and its many moving parts
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An intense pride in my personal performance
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Quality work, period
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Thoughtful strategies instead of cookie-cutter campaigns
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Customized deliverables designed to attract, engage, and convert
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A can-do attitude
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When I don't know it all to start, I will by the time it matters
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The willingness to do whatever it takes, for however long it takes
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A team player who needs little (if any) hand-holding
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Ethical leadership that includes knowledge-sharing
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A lifelong learner, student, and researcher
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Someone deeply invested in your brand
"ALL MARKETING IS CONTENT MARKETING."
~ stefanie
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Wait, what?
It's true. I believe this whole-heartedly because every Google ad, every tiny banner, every miniscule display ad, every video and image, every email, and even every local print advertisement...they are all based on content.
In other words, every single type of marketing or advertising is intended to do one thing: communicate.
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Your brand.
Your intentions.
Your value.
Your trustworthiness.
Your abilities.
Your beliefs.
Your background.
Your ethics.
Your services.
Your products.
Your positioning.
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Yourself.
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Even the best strategies alone can only get you so far. The words and imagery behind those strategies propel you farther. In today's digital world, it is no longer enough to place a simple ad. You must have content, everywhere, that resonates with your customers and Google, both.
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copywriting & editing
blogs | web copy | email blasts & drips | advertorials | ad copy | press releases | newsletters | white papers | e-books
design
social media posts & ads | web design | infographics | presentations
strategy
content marketing consulting | SEO training
SEO
on-page optimization | technical SEO | link building | local presence
sales tools
brochures | sales decks | billboards | posters
project management
campaign management | content procurement & delivery | editing | budgeting